Definition from National Association for Media Literacy Education (NAMLE):
“Media literacy is the ability to ACCESS, ANALYZE, EVALUATE, CREATE, and ACT using all forms of communication. In its simplest terms, media literacy builds upon the foundation of traditional literacy and offers new forms of reading and writing. Media literacy empowers people to be critical thinkers and makers, effective communicators and active citizens.”
The core principles from NAMLE:
- Media Literacy Education requires active inquiry and critical thinking about the messages we receive and create.
- Media Literacy Education expands the concept of literacy to include all forms of media (i.e., reading and writing).
- Media Literacy Education builds and reinforces skills for learners of all ages. Like print literacy, those skills necessitate integrated, interactive, and repeated practice.
- Media Literacy Education develops informed, reflective and engaged participants essential for a democratic society.
- Media Literacy Education recognizes that media are a part of culture and function as agents of socialization.
- Media Literacy Education affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.
Creating Critical Thinkers Through Media Literacy:
Student’s Blog Post on Media Literacy:
Teaching Argument & Persuasion with Campaign Ads: